BASICS OF BUSINESS COMMUNICATION
Communication is exchanging of information by speaking, writing, or using some other medium.
Communication is a dialogue, not a monologue
The four main communication skills are
- Speaking
- Listening
- Thinking
- Non verbal
Business communication:
Business communications is a term for a wide variety of activities including but not limited to: strategic communications planning, media relations, public relations (which can include social media, broadcast and written communications, and more), brand management, reputation management, speech-writing, customer-client relations, and internal/employee communications.
Companies with limited resources may only choose to engage in a few of these activities while larger organizations may employ a full spectrum of communications. Since it is difficult to develop such a broad range of skills, communications professionals often specialize in one or two of these areas but usually have at least a working knowledge of most of them. By far, the most important qualifications communications professionals can possess are excellent writing ability, good 'people' skills, and the capacity to think critically and strategically and they also deal with the expressions and body language.
Types of Business Communication:
There are two types of business communication in an organization:
- Internal Communication
- External Communication
Internal communication: Internal communications (IC) is the function responsible for effective communications among participants within an organization.
External communication: External communication is the transmission of information between a business and another person or entity in the company's external environment.
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